As part of their promotional campaign for the game streetwise, I was tasked with the realization of a logotype that would be used across various support. The logo needed to be reminiscent of the street culture, but without falling into the old school cliché of the graffiti. It needed to feel modern.
I went for something that felt digital, with the glitch cuts, the chromatic aberration, and the irregularities in the placement and orientation of the letters adds a bit of dynamism.
